There is a window display along historic Highway 101 with a picture of a putter golfers dream about—a rare Scotty Cameron prototype with a unique stamping on the back: a stick figure with a peace sign for a head, wearing a three-pointed crown, surfing on a paintbrush.

The design imbues coastal lifestyle, craftsmanship and art—The Art of Putting.

It is also the perfect embodiment of Encinitas, the laid-back and charming beach town in Southern California where Scotty Cameron established the Scotty Cameron Gallery in 2014. The coastal community is more than just a location; it is woven into Cameron’s work. On rare putters like the Timeless TT (Tour Type) SSS Chromatic Bronze & Blue prototype featuring the peace surfer design, the word “ENCINITAS” and its zip code, “92024,” are hand-stamped directly into the back.

One look at the window display and it is clear this is not your ordinary golf shop.

“I’ve always wanted a retail store where people who want Cameron items can come in and see great creations, and really price is no object when it comes to the design end,” Cameron said in a video, describing the gallery.

The Scotty Cameron Gallery, located in downtown Encinitas, is a retail boutique and putter fitting studio where Cameron’s creations are on full display. And not just putters. The gallery features one-of-a-kind creations by Cameron, from ball markers and divot repair tools to headcovers, bag tags, golf towels, glassware, beach towels, hats, apparel and more, all featuring Cameron’s signature designs, like the Scotty Dog, crown, joker, rat and surfer.

Emblazoned on many of the items is the Circle T icon, the unmistakable logo reserved for Tour Only putters. It is a coveted marking, one that signals rarity and makes even the smallest accessory feel like a piece of Cameron’s inner workshop.

Cameron’s designs, embroidered on Peter Millar apparel ranging from polos and jackets to hoodies and vests, blend timeless fashion with a funky, whimsical edge that feels equally at home on the golf course or at the taco shop down the street. His designs draw inspiration from his Southern California upbringing in Huntington Beach and his home in nearby Carlsbad. Rats carrying surfboards, lifeguard towers and surfers appear in Cameron’s minimalistic art style, often rendered in unexpected color combinations that feel unmistakably coastal.

The roots of that design language trace back to Cameron’s earliest days building putters in his garage.

Without the means to commission a formal logo, Cameron turned to the tools he had on hand. His iconic crown logo was created using a sideways zero stamp with three upside-down “V’s” forming the crown’s points, finished with seven dots representing the seven days it took him to build a putter from start to finish. The design was born out of necessity, but its simplicity became his signature style. Clean lines. Bold shapes. Instantly recognizable.

Those same principles carry through everything in the gallery today. The items feel intentional. Personal. Hand-made in spirit, even when produced at scale.

Items sold at the Scotty Cameron Gallery are made in extremely limited quantities. What is in stock today may not be there next week. The inventory rotates constantly, creating a sense of discovery and encouraging repeat visits. No two trips feel exactly the same.

That rarity is not accidental. It is central to what makes the gallery special.

“I like to see innovation and I wanted to be able to dream—whether it’s an alligator grip or a sterling silver insert, we will have stuff there that you won’t see any place else in the world.”

-Scotty Cameron

The Encinitas location is the only Scotty Cameron Gallery in the Western Hemisphere, one of just two worldwide, the other located in Shizuoka, Japan. While some apparel and accessories occasionally appear on the Scotty Cameron online store, the majority of items are available only in person at the gallery. It is less a retail store and more a physical extension of Cameron’s design studio.

If you are a golfer, the name Scotty Cameron precedes the visit. You know the putters. You have seen them win majors. But what you may not know is the depth of Cameron’s creative output outside making some of the best putters in the world.

Capacity inside the gallery is limited, and a wait is part of the experience. When you arrive, you add your name to a waitlist at the door. You leave your phone number and group size, and they text you when it is your turn to enter.

And so you find yourself back at the window display.

While you wait, the windows offer a preview of what is inside. They are thoughtfully curated and have long been part of the gallery’s identity. During COVID, the gallery operated entirely through window shopping, with customers filling out scorecard-like sheets using golf pencils to select items displayed behind the glass. The gallery has since returned to full in-store browsing, but the windows remain the gallery’s introduction, setting the tone before you ever step inside.

Photography is prohibited in the store, preserving the sense that what you are seeing exists only in that moment. It makes the visit feel more personal, more immersive, and more memorable.

Beyond the retail space, there is a full putting studio where golfers can be fitted for putters. Players can also bring their Scotty Cameron putters to be re-gripped on site. More extensive custom work, including stamping and restoration, is handled at Cameron’s nearby San Marcos facility.

Even for those who have never played golf, the gallery holds its own appeal. It is as much a design gallery as it is a retail space. Art lovers will instantly recognize and appreciate the craftsmanship and clarity of vision carried through every object, from Tour Only putters and apparel, down to the smallest accessories.